WWF MyCoralTriangle Campaign

The World Wide Fund for Nature (WWF) is running a regional campaign that encourages individuals to buy virtual property across the Coral Triangle, the world’s center of marine life. The innovative online MyCoralTriangle campaign makes ample use of social media, a series of print advertisements, and a 30-second television commercial that will lead online audiences to www.mycoraltriangle.com where they can buy a “spot” in the Coral Triangle for just US$5. The money ... ...